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TMBH KAB Event Setting

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The Montauk Beach House

 

The Task

Position The Montauk Beach House as a welcome alternative to the emerging Montauk social scene — a casual but refined spot where friends gather for cocktails and conversation.

What We Did

Conceived and executed three on-brand events that married one or more cultural elements (art, music, food, cocktails) to the greater social good, in a way that exemplified The Montauk Beach House’s ethos and vibe.

With a focus on international street art, travel photography and surf therapy, LLR established event alignments with The Keep A Breast Foundation, Tiny Atlas Quarterly and A Walk on Water, respectively. Supporting brand sponsorships included Jose Cuervo Tradicional, Montauk Juice Factory and Bogue Milk Soap. Initiated and oversaw extended social media participation by all collaborators and sponsors to amplify The Montauk Beach House efforts.

The themes, alignments and partnerships created resulted in meaningful press mentions, social media awareness and word-of-mouth recognition, all of which helped to attract a new clientele to the Beach House. Media coverage garnered included The New York Observer, Refinery29, Tiny Atlas Quarterly, Hamptons Magazine, Dan’s Papers, The Inertia, TransWorld Business, Whalebone Magazine and more.