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meredith

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Keep A Breast

 

The Task

Lead non-profit The Keep A Breast Foundation’s global awareness campaign for Breast Cancer Prevention month.

What We Did

Successfully oversaw Keep A Breast’s October campaign, #CHECKYOURSELFIE, driving app downloads, promoting social media engagement, and increasing awareness about scheduling a breast self-check on a global level, resulting in over 660,000,000 impressions worldwide.

Efforts included press outreach, leveraging social influencers, media coaching and managing global affiliates. Established campaign language, streamlined internal communications, and provided national offices with tools to successfully launch campaigns in their own countries, ensuring consistent messaging and tracking results. Collaborated with Keep A Breast to maximize the impact and fundraising efforts of the Stance Socks Spare the Boobies bowling event and the Malibu Pro #CHECKYOURSELFIE Expression Session. Secured a robust mix of national press including The Meredith Vieira Show, Shape Magazine, Fitness Magazine, Bloomberg BusinessWeek, UpWorthy, and more.