Identify what makes each client unique.
We dig into clients’ brand DNA. To do that, we ask a lot of nosy questions. The process involves fact finding, auditing and evaluating, everything from collateral and creative resources to the market and competitive positioning and communications and PR plans. Once we have collectively defined success, we get to work.
Create innovative ways of telling that story.
With a firm grasp of our clients’ bottom line objectives we launch, solidify or extend brand awareness. We are known for producing personalized plans full of forward-thinking partnerships and unique marketing platforms. LLR develops experiences, language and content that drive market engagement. We develop toolkits comprised of brand messaging, product descriptions and images; we design events that get people talking; we live for timelines.
Never stop looking for the new news.
To stay relevant you have to keep things fresh. Always on the lookout for the differentiating and newsworthy elements of our clients’ businesses, we scout innovative vehicles for exposure and use media and public relations to get the word out.
Measure, Learn, Revise, Grow.
Once we roll out communications and marketing initiatives, we measure the results generated. This information is used to redirect resources as necessary and continually maximize impact.